MARKET INTELLIGENCE, THE DNA OF YOUR BUSINESS?
Your business’s DNA a mysterious art? There was a time when market research was not given much importance. But as time changed, market research has become a vital part of
Does the “Brand name” always do the talking?
Brand names are beautified with “reputation,” elegance and a run after trend. Whereas, Generic brands are a kind which maybe negotiable, maybe a similar brand name, and of course which
Social Media Marketing v/s Traditional Marketing
Like every morning, this morning was no exception. You flipped the 25 pages of the newspaper very quickly, yet very thoroughly before coming out of house. But do you remember
Mobile wallet, a new mode of payments
Today’s world is all about connectivity. People are bent on remaining connected to the rest of the world at all times. The changing definitions of connectivity have taken up the
Online Retail – A profitable venture or loophole of regulation framework
Online Retail, the buzz which is still the hot served topic in the market, triggered by the “Big Billion Day” sale by Flip kart about a month ago. The day
Big Data – The Future of Data Analytics
The Big Data stormed up the markets in the earliest decade of 21st century. Since then, the global big shots of the Information Technology and Data Analytics industry have been
Outsourcing Industry making its mark on Indian Economy
The outsourcing industry is the new trend in town for Indian economy. With more US and European companies pooling in for the outsourcing services, India is the most favored choice
MQ Services For Creating Presentations and Reports
Presentation and Report writing is the final leg of the ‘Market Research’ services provided by Market Quotient (MQ). Both actually are tools to communicate the results found in a research.
Market Quotient Strides Fast Ahead…!!!
The latest grand news in the Market Quotient (MQ) circle is that its office in Kolkata is been shifted to a new and a bigger and better place with all
Survey Programming in Market Research
Survey Programming is a quarter part of the ‘Market Research’ process. Now, what exactly is ‘Market Research’? Very simply, a research of the market is ‘Market Research’. Market Research is