MARKET INTELLIGENCE, THE DNA OF YOUR BUSINESS?
Your business’s DNA a mysterious art? There was a time when market research was not given much importance. But as time changed, market research has become a vital part of
YET RISK HAS BROUGHT RECOGNITION
Risk is more of an opportunity than of an obligation when it comes to the well-organised companies. The competitive differentiation takes a lap ahead when the organization is aware of
HOW DO I KNOW WHAT HE THINKS?
Yes, this is the exact question that comes to mind when you see a consumer puzzled between two products in a retail store. How does he choose between two brands?
How to make your small business big, with lesser penny!
“In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support the customer’s needs, and it must
Does the “Brand name” always do the talking?
Brand names are beautified with “reputation,” elegance and a run after trend. Whereas, Generic brands are a kind which maybe negotiable, maybe a similar brand name, and of course which
Social Media Marketing v/s Traditional Marketing
Like every morning, this morning was no exception. You flipped the 25 pages of the newspaper very quickly, yet very thoroughly before coming out of house. But do you remember
Competitors’ Analysis for a Successful Online Marketing Plan
Conducting a successful online marketing plan is of immense importance for your business because of its sheer susceptibility to result in a marketing disaster. The basic step in order to
Mobile wallet, a new mode of payments
Today’s world is all about connectivity. People are bent on remaining connected to the rest of the world at all times. The changing definitions of connectivity have taken up the
The changing face of money expenditure by global consumers
“World at the click of a button” aptly describes the current scenario of the global market. The increasing popularity of technology combined with the comfort of delivery at doorstep for
Online Retail – A profitable venture or loophole of regulation framework
Online Retail, the buzz which is still the hot served topic in the market, triggered by the “Big Billion Day” sale by Flip kart about a month ago. The day