Primary Research Fieldwork Capabilities
MQ’s Fieldwork Capabilities Market Quotient works through a network of field survey agencies which are specialized in undertaking fieldwork for various market and social research projects. This serves a dual
CATI Capabilities of MQ
CATI Capabilities of MQ From the point of view of Infrastructure, Market Quotient, with its strong multilingual staff with more than 30 work stations, has successfully completed & continuously doing
Quantitative and Qualitative Research Approaches
A research can be either of qualitative or quantitative type. While the former stresses on the level of excellence acquired by a project, studying and analyzing its features to a
Market Research in Financial Institutions
The common consensus about financial institutions is that they serve as the medium linking borrowers and lenders in an economy. Few people are aware of the fact that these institutions
Present Market for Cars
As per a very recent report by USA Today, the prices of used cars have hit the lowest ever levels among the past consecutive four years. It says that the
Brand Research is a Must
Brand Research refers to the field of research that studies the responses of customers to the various product or service brands and their repercussions on the market. It involves both
Present Scene of Industrialization in India
The Index of Industrial Production (IIP) for India has recently shot up from 108.6 (2005-06) to 165.5 (2011-12). The country’s foundation in industries is held by a few strong profit-making
Affordable Health Care Act
In 2010, the present US President Barack Obama had introduced the Affordable Health Care Act. This act is said to have revolutionized the healthcare industry. Exactly, what does this act
Effect of Social Media on the Financial Sector
The world has become smaller with the advent of e-communication means. Social media has made that world even smaller, connecting people across the globe. Many companies have begun to use
Intuition v/s Analytics
“Are you still using intuition to increase growth of your firm? If yes, are you really getting the results?” That’s the question I throw to the think tanks of industries.