DISRUPTIVE VS INCREMENTAL INNOVATION
INTRODUCTION: According to Business research outsourcing company Market Quotient, a theory often popularized in recent times following the success of Uber, Theranos, etc is that innovations have to be disruptive
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One of the most important testimonial, organizations instill within themselves is not only to understand their business, but to also drive their business forward. Everyone has data, but the key
Say No To Manual Open Ended Coding
You might be wondering what is Open Ended Coding? It’s nothing but the process of quantifying the data without losing the significance brought out in the open response,understanding the emotions
INNOVATION AND PHARMACEUTICAL INDUSTRY
What is innovation? It is a copy and a redoing of a product in a newer way. Generic pharmaceutical industries know how to best use it the word “innovation”. Upon
SAVE YOUR DATA FROM GETTING STOLEN.
Brands are intrinsically a trust that consumers rely on although we see this lesser in cases of banks. In case of brands like American Express or Visa or MasterCard, consumers
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As we see, the digital video advertisement is promulgating the online advertising industry; it has begun to reshape the digital ad market. With this we find, fraudulent bot traffic. This
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There are hindrances that most banks are facing, like the difficulties in data aggregation governance, processing and architecture. This requires high end manual works. Wherein, there remains a chance of
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GET DATABASE OF YOUR CHOICE! It’s all about the data. Data that is reliable. Data that is formatted according to the need. Data that serves the customer. We can assure
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Promotion funding at retail is an obese factor in a supplier’s profit. Putting the huge amount together is almost like 30% of the gross sales of their products. Moreover, the
NON PROFIT ORGANISATION MARKET RESEARCH
To reach the level of effectiveness, Market Quotient follows these steps for nonprofits organisations: 1. The research objective should be well-defined. 2. The primary research cannot be escaped, it would