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Today, B2B marketers are using new digital marketing tools for various purposes including lead generation, customer acquisition and thought leadership. for B2B marketers as part of their marketing tools makeup,
Recent industry update shows massive growth in the B2B marketplace. The best way to reap profit is effectively targeting your sales approach, if you have a marketplace for prospective customers.
When you have successfully built a loyal customer base inside your country, the very next step to keep your business growing will be to focus on the international market. Becoming
Division in the Marketplace: Segmentation is an essential way of dividing the market. It is an efficient technique too. Data reports show that segmented mails have a 50% greater efficiency
Introduction: Bonny wanted Clyde. The only problem was Bonny knew no one named Clyde nor was in touch with any man at that time. Bonny decided to go on e-Harmony
Introduction: If your boss one day asks for a new demand strategy, i.e. you have been tasked with the responsibility of creating demand for the goods/services your company specialises in,
What Is Customer Profiling? Many companies struggle with core marketing and operations strategies simply because they have not got their ideal customer profile in order. Even start-ups that have millions
Research Is Costly: Time is scant and resources are scarce and at times it is just not possible to carry out all possible functions with the select resources available. In
Usefulness of Demand Generation: The world of marketing has undergone a dynamic change, and the event marketer and demand generation specialists need to accept and embrace the change. More so,
Market Division – In Case of Products: Ever heard the story where the same quality of beer was being sold at two different prices, under two different brand names? One
